I refer you to this thread on the forum.
For those who can’t see (or don’t want to look), Twinmum, one of the long-time users of the forum has a daughter, and when the daughter was a little girl, she designed this poster
for a Lush competition to design a barrel for ballistics. Shortly afterwards, after the competition entries had been sent in but before the competitions were judged, this was the back of the next Lush Times.
When it was raised on the forum, the Lush response was
I have to say I was part of the group that came up with that idea, and we hadn’t seen [your daughter’]s entry to the comp, although great minds obviously think alike! (We actually started with a Invasion of the 50ft woman!)…HOWEVER…if she’d like a job with the design team….not really, I was going to say, I will make sure she gets something special in the post if you send your address to me
And then there’s this thread too.
In January 2011 forum user Lisaloo suggested a new product. She called Lisa’s Lust Dust and she described it as “dusting powder, reeking of Lust, no glitter but a very subtle gold mica.” In September 2011 Lush announced “Lustre Dust, fragranced with our well known Lust perfume, contains a fine gold shimmer pigment.’ The forum realised pretty quickly that there were – let’s say similarities – between Lisaloo’s suggestion and the new product from Lush and queried whether Lisaloo was getting any credit for the new product. After a couple of pages of questioning, Lush’s response came from Jack Constantine, son of Mark and Mo and it was
I just wanted to say that in January I held a competition on the forum in which you all came up with lovely product ideas, and I would make the most popular one. Rowan won the competition, and Lisaloo was close behind with her lust dust. I focused on making the moon on a stick, and the other ideas from the list remained in my mind and on that thread, where, as the competition came to a close, the thread dropped off the radar. I haven’t shared the ideas from that competition with the other inventors, I focused all my efforts on ensuring I did Rowan’s idea justice, and then carried on with my working Lush life. As the year continued on, the other inventors within the creative lush team worked on ideas in their own labs, and completely separately mum worked on an idea for ‘lustre’. It had no relation to the forum competition I held, as (you all know) mum doesn’t come on here…at all really. So unfortunately it is a completely random coincidence. I hope that you all know us well enough to know that we would never take someone’s idea, and not credit them for their input – and that this is purely coincidental.
I hope that clarifies things from Lush’s end a bit.
I find it very very difficult to take that answer as honest and truthful. Maybe if Lisaloo’s suggestion had appeared just once in the competition thread and never been mentioned again, it might be believable. But it hadn’t been just mentioned the once. It was mentioned by lots of people in several different threads throughout the year. I think Lisaloo even had a “Lust Dust” campaign banner in her forum signature for a while. But even if Mo truly came up with the idea independently of Lisaloo’s suggestion, other people within Lush must have known. Mark knew Lisaloo had suggested it and so did plenty of other Lush high-ups. So why didn’t they mention it?
As the debate raged on, Hilary responded with
Just popping on to say that what Jack has said is exactly my experience of this too.
And to answer the point quoted above. Jigglypaul and I have written the product descriptions on the website. And I can 100% assure you that at no point have we looked up anything on the forum to quote it. It was written from our own minds and the product QIs. So again, any similarity is entirely coincidental. Which is actually not a huge surprise, because there is not a lot else that one could say about a powder that smells of Lust and has gold shimmer in it. As Jiggly and I know, since we battled with every word of the descriptions, trying to say something unique each time.
I also would like to ask anyone who doubts our integrity when explaining this – can you explain why we have credited forumites for ideas or suggestions for other products elsewhere.
Why would we single out poor old Loo to not be credited, but thank other people for their input ??
Surely it is obvious that over the years where someone suggested something to an inventor, which triggered them on to create a product – we have put that in the copy, or the Lush Times, etc. There are plenty of examples out there of this.
I’m not sure why people think we would deliberately NOT say that ?? It genuinely confuses me.
Who is it at Lush you think is that vicious that they would sneak on here, read threads for ideas, then make products and not acknowledge the inspiration or original idea ??
Is it Big, me, Jiggly, Mo ?? Which one of us is unkind enough, sinister enough even, to do that ?????
And what is to gain for Lush, when a simple thank you and the story of the product could be given ??
It is not even that amazing that Loo and Mo have come up with the same idea independently. Both are creative women. Both probably like Lust the fragrance?
For every product that makes it to the Lush range, there are a good 20 or more ideas that were binned along the way. Sometimes because they were not good enough, sometimes because they didn’t fit the current range, sometimes because their time hadn’t come, etc,etc,etc,etc,etc.
So to be honest, most ideas have been tried in a dozen different ways by us in the labs. And when you think that Mark, Mo, Ro, Helen and Liz have been making products together, full time, for about 25 years, it is more of a surprise when anyone comes up with something stunningly original that we hadn’t all tried versions of over the years anyway. Often when people come to the labs and suggest things, we can pull examples we have tried from the cupboards here – or dig up an old prototype formula, etc,etc. Anyone who has been to the labs here can probably tell you that we have files and files of formulas of ideas we have tried that have never seen light of day – and which are pulled out and fiddled with, ideas added, new combinations tried, etc,etc,etc.
Lush is not in the business of stealing people’s creativity. But creativity is a strange thing and sometimes ideas pop up in many places at the same time. Especially when an idea seems to be ‘of the time’.
I hate the idea of Loo being upset.
I hope that having been down here and met us all, on more than one occasion, she will know us well enough and have had enough contact with our individual personalities to know that we are not spiteful or stealing type people, who would be so unkind as to steal an idea knowingly, or to not give credit where we had taken inspiration.
And then Dylan said
I know it’s been a long time since I visited the Lush Labs, but when I did, they had print outs from the forum, of threads where we were suggesting product ideas. Does that not still happen? Because if it does ever still happen, it’s entirely possible that Lisaloo’s idea was read months ago amongst all the others in a thread, mulled over in the depths of Mo’s mind, and re-emerged as an idea later, with Mo unaware that she’d been inspired by Lisaloo.
At no point did Mo make any statement on the forum about the creative process she went through when she came up with the same idea as Lisaloo.
Oh, and there was the rockets. Twinmum had won a factory trip and one of her sons had asked her to invent a rocket. She spent quite a lot of time during her factory trip working with Noriko to make rocket ballistics, trying to make them shoot across the water, and Mo Constantine commented that she liked them the best out of everything made that day. Not too much later, Lush released the Rocketeer ballistics, claiming that Jack Constantine came up with the idea.
I might invent a new product myself and call it Something Fishy.