In the very first of the series of Bullshit posts, I mentioned how Lush shops were keeping their doors open in the coldest of weathers, regardless of how cold that made the shops, and regardless of how much energy that wasted.
Close the Door are an environmental pressure group who are concerned that many high street retailers are pouring out heat through their open shop doors. According to a Sunday Times report on 8th December this year, Lush and the Body Shop are among the worst offenders, along with Next, Cath Kidston, and the Arcadia group shops. There’s no point linking to the Sunday Times article as I don’t have a Times account and can’t see the whole thing. However, this article in The Ecologist has quite a bit to say about it, and about Lush’s hypocrisy in particular.
Retailers are well aware of the marketing value of promoting sustainability and making grand corporate social responsibility claims. However, we should be alert to ‘green wash’.
In freezing January earlier this year the Lush chain, so loud about its ethics, had posters beside some of its wide open doors, belting heat out and proclaiming “What’s Good for the Climate is Good for the Economy”.
This flagrantly played on customers’ concerns, apparently on the assumption they wouldn’t notice the contradiction. It might as well have been a ‘Save Water’ poster in a drought with a hose left running beside it.
An often repeated response is “but we do xyz to save energy instead of closing the door”. When you can do something as simple as closing the door to make a major difference, this excuse does not cut the mustard.
NPower are talking about it. RTCC are talking about it. Close the Door have a facebook page and a twitter account, and they have helpful tips for consumers who want retailers to close their doors in winter.
If this is something that concerns you, contact the shop with open doors and tell them that you won’t be shopping there unless they shut that door.